Since our jubilant relaunch just last week we’ve had the pleasure of unsucking mobile websites from all walks of life. Musicians, bloggers, comedians, dentists, doctors, butchers, bakers… even we couldn’t predict who’d be next. But sometimes you can get so caught up in the latest HTML5 widget that you miss a big opportunity right under your nose.
On the southwest side of Chicago my lovely mother has spent the last 21 years building an ethnic culinary institution: Mabenka Restaurant. Feb of ’09 was the launch of her website at www.mabenka.com, and someone had enough good sense to inject a Google Analytics snippet. Three full years of organic search & directory referral traffic tells a jarring story: the first 2 years, mobile stayed below 6% of total visits. Over just the last 14 months, it rose to where it stands now: 31% of total.
That means one-third of the people searching for a kielbasa-fueled polka party have been getting this:
Sorry ma’ that’s bad for biz. Not your fault though, it sorta snuck up on everybody. Good news: not only can we fix it (we have the technology), but there’s two awesome mobile-only features that’ll make it even better than before, and ShareSquare just released ‘em: Click-to-Call and Tap-to-Map.
Because we wouldn’t want anybody to miss out on any wild polka action, ShareSquare now also supports HTML5 mobile playback from Vimeo Plus, in addition to Youtube and SoundCloud.
I’m stoked to track mama’s mobile metrics in real-time, and I’ll look forward to reporting back just how big of an improvement the new ShareSquare mobile site with Click-to-Call and Tap-to-Map makes. If I’m feeling cheeky I may even try running some local mobile ads, like those via our friends at CityGrid.
Btw, if you’re the kind of saintly person that aspires to take care of lots of moms, you should check out ShareSquare’s new Authorized Partner program, where you could easily do it for, like, 100 of them.
P.S. For those of you that just gave www.mabenka.com a whirl on mobile, yes, that’s @John_C_Reilly you spotted making a visit, and no, I’m still not sure she knows who he is. Love you mom.