ShareSquare

Sexy New Feature – “Like Lock”

The eagle-eyed among you may have spotted a mention of this fantasgreat new feature in our recent Techcrunch coverage.  And yes, it’s a big deal yo.

So what’s Like Lock?  Simply put, it allows you to force the person who scans your ShareSquare QR code to Like your Facebook Page before they get access to your ShareSquare’s content.

Why is this awesome?  Because you now have an entirely new way to effectively drive people to Like you on Facebook.  And based on the stats, each Facebook Like is worth about 4 bucks (and climbing).  So those 10,000 tour flyers you’re already making?  Slap your ShareSquare QR code on there – and whoa – those numbers add up right?  Even better, go get your fancy shmancy brand sponsor to put your code on all their packaging – that’s why we let you define up to two separate Facebook Pages.

“But wait!” you say, “I already saw something like this called Likify.  It was a great idea but nobody actually did it!”

Right you are.  The missing piece is the incentive – a compelling call-to-action that tells the fan what they get in exchange for Liking you.  (This is important even without Like Lock: you need to tell your fan what they get for scanning the QR code.)  Fortunately ShareSquare’s mix-and-match modules are designed with this in mind, so your call-to-action can be super-compelling: see an exclusive video, get a free download, have a chance at an Instant Win!

“But wait once more!” you say, “Aren’t Facebook’s anti-incentivization policies especially draconian? So if I offer something in exchange for Liking my Page won’t they come down on me like the Hammer of Thor?!?!?”

Wow, you really know your stuff.  And yes, you would have been right until about 6 weeks ago, when they amended their policies. (Read up here if it floats your boat.)  Pretty much as long as the Facebook Page you’re pushing is yours and relates to the incentive somehow, you’ll be square. Pun!

So get out there and start getting a boatload of new Facebook fans!