Orchard Teams with ShareSquare to Socialize Real-World Music Promos for Viral Amplitude
Dearest friends and well-wishers, stoked to announce a strategic hookup that’ll directly expose ShareSquare to the lion’s share of indie labels around the world. Have a read if you’re keen, full press release below.
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(July 26, New York, Los Angeles) – The Orchard, the global leader in independent music and video marketing and distribution, and ShareSquare, the leading self-serve QR code marketing platform, announced today that they have joined forces to deliver the optimum QR social discovery experience for promoters and fans alike.
ShareSquare launched to the public following SXSW last March and has to date powered 2,500 offline-online campaigns in music, entertainment and brand advertising, generating over 100,000 mobile engagements. A wide range of artists, from Cypress HIll (who had the world’s first QR code on the end of a blunt) to the likes of Daedalus, Shlomo and Tokimonsta (wrapped their entire DipDive tour bus) have crafted custom calls-to-action by mixing and matching modules like Video, Download, Email Me and Instant Win. Ben Gross says:
“DipDive wanted to pair innovative musicians and a cutting edge technology to create a unique fan experience. Using ShareSquare QR codes in a nationwide interactive ‘scavenger’ hunt was perfect, because we could continue to encourage early adopters in both art and tech to interact with each other through social media and an out-of-home experience.”
Via this partnership and product offerings like HTML5 mobile web apps built specifically for incentivized social sharing through features like the Facebook “Like Lock“, ShareSquare will be able to measurably increase the marketing return-on-investment for The Orchard’s clients who opt in to this service.
Matthias Galica, ShareSquare’s Founder & CEO says, “Indie artists don’t have millions to spend on advertising but they know posters, stickers, download cards, merch, etc can be quite valuable. ShareSquare allows these real-world promotions to actually reinforce digital marketing efforts while finally providing metrics on effectiveness…even bringing accountability to street teams.”
In addition to the free service, ShareSquare offers Pro and Enterprise packages with premium options like Admob/Adsense banner injection and the ability to implement your custom HTML5 mobile web app as the mobile-optimized version of your own website with one line of code.
About ShareSquare
Headquartered in Los Angeles, ShareSquare is the leading platform for connecting offline audiences to the bands & brands they love, via QR codes & custom HTML5 mobile web apps, with real-time analytics. By using a simple self-serve CMS, a promoter or any “Out-Of-Home” marketer can create, track and optimize new real-world touch-points for engaging their fans with immediate gratification to activate offline-to-online viral amplitude. This makes a fan’s point of passion actionable: posters, stickers, packaging, t-shirts, and even billboards become gateways to video, music, contests, social media & more. For more information, visit http://getsharesquare.com.