Because Y’all Keep Doing QR Codes WRONG, We Now Give You Resources

Okay okay…if you’re reading this blog you might be in the minority of marketers doing things right.  But because we’ve seen so many smart folks make boneheaded mistakes, we’re going to try and save the day by distilling years of deep expertise into a newly released knowledge base with videos, case study analyses, and straight-up good advice: ShareSquare Resources.

So even if you fancy yourself a QR guru, how confident are you with answers to questions like these:

  • How big should the QR code be if you expect people to be scanning from 12-15 feet away?
  • What’s an “indirect” code and why is it a terrible idea?
  • If I customize the colors, how can I be positive the code’s contrast ratio is great enough to guarantee easy scanning?

We’d bet that even the self-proclaimed experts could benefit from some bathroom reading.  Plus, we’ll be continuously beefing up ShareSquare Resources as we keep honing in on the best case studies (especially when it comes brand, entertainment, music and event marketing).  Note that a few topics are inherently subjective, so we’ve called ‘em as we see ‘em, but feel free to contact us with feedback, insights, requests, or anything else you think would be helpful to address.  Else, we’re stoked to be leading this desperately-needed charge in QR code marketing best practices, in accordance with our Golden Rule of QR Codes:

Every campaign is defined by the value that lies beyond the QR code, and if you reward & delight the person that has taken the time to scan your code, you’re on the surest path to success.

Btw, for those interested in ShareSquare Enterprise, you’ll notice that we now ask you to “Call Us”.  (Existing Enterprise clients shouldn’t notice any changes.)  Echoing the above sentiments, we’re now opting to take a more “hands-on” approach for the big brands/studios/agencies seeking to seamlessly integrate the ShareSquare platform into their entire marketing mix.  If that sounds like you, contact us to talk about on-boarding support, strategic consulting, custom development and more.