Two years ago we hung our hat on an approaching QR code craze. It came quickly, and we surfed the hype, becoming thought leaders with tools for creating offline-online promotions that avoided all the miserable screw ups. ShareSquare powered sweet campaigns for garage bands, blockbuster films and global brands alike. But soon, a few clients found a hidden painkiller in the mix; some even got hooked on it.
What’s the crippling pain? Watching one-third or more of your existing website traffic come via mobile devices, only to bounce off an awful, broken small screen experience.
NBC Universal were among the first to recognize this, and stunned us with a stupid smart solution. Taking the same mobile experience they made in ShareSquare for a nationwide Bridesmaids QR code campaign, they then set it to appear automatically whenever a mobile browser arrived at http://www.bridesmaidsmovie.
After a visit from the Ghost of Christmas Future, we spent 3 months refactoring the platform to bequeath upon the world a better, faster, yea even freer, way to mobilize an existing website. Because, candidly, most of y’all websites suck on mobile.
Unsucking your website on mobile (tablets too)
While all that QR code campaign functionality you know and love is still available, you’ll discover a veritable cornucopia of features tailored to building the slickest HTML5 mobile website on the block, in minutes, without even knowing how to code. We’ve stayed mum about a whole slew of new features and customization options ’til now; like SoundCloud streaming audio (even alongside embedded video in your RSS feeds), Google Analytics support, WYSIWYG editing, and swipe screen gestures. And that’s just last week.
Websites that need unsucking the most
Here’s a few folks that already reconsidered their existing content & navigation to build a distinctly different (and much more effective) touch mobile experience. If you’re reading this on a mobile device or iPad click any links below (just manually type in URL if you’re not) to be redirected to each ShareSquare mobile site example.
- Artist & entertainment websites, example: Brandy (4everbrandy.com)
- Small business & brand websites, example: Our Family Doctor (ourfamilydoctorasheville.com)
- Blog & personal websites, example: The Music Rover (roverit.blogspot.com)
New premium site plans and Partner/Reseller accounts
Get up and running with a fully-functional new mobile site for free. Upgrade any single mobile site, or don’t, to enable premium features for $9/mo. That’s pretty much it. Agencies and people that manage lots sites for their clients can apply for a Partner/Reseller account.
If you’ve been with us for a while, there’s no need to worry about any work you did before platform changes went into effect; you’ll find everything migrated and available in your new dashboard. And for those coming from a legacy Pro account, you’ll find Pro features within existing sites have been grandfathered in, for free, as our way of saying thank you (you wonderful earlybirds you).
Now go do it to it at http://getsharesquare.com/ and hit us back with all that glorious feedback we love.